AdSparky is an AI assistant and dashboard for agencies that takes over the routine of running Google Ads and Meta Ads: morning checks, account audits, keywords, ad copy, client reports. You keep the decisions.Every change to an account is approved by you - with a preview, confirmation and undo.
Over 200 operations across 5 platforms. Beta - access for the first agencies, you pay nothing during the test period.
Data goes in, decisions come out. The orange dot moves last - because the change on the account happens only after your confirmation.
Problem
Every account is the same checklist across five dashboards at once. By the end of the day there is no time left for strategy.
Audits, reports, tracking checks in five different dashboards
CPA has been rising for a week, but you only notice it in the monthly report
Google says 20 conversions, Meta 15, GA4 only 10 - who is right?
Platforms
Operations for each platform plus shared ones: daily check, reports, feed, monitoring rules and a queue of changes to approve. Over 200 in total.
Audits, keywords and search terms, ads, PMax, assets, experiments
61 tools
Creatives and their fatigue, audiences, pixel, lead forms, change history
47 tools
Post-click traffic quality, landing pages, where conversions get lost
15 tools
Checking and fixing conversion tracking, publishing tags
16 tools
Product feed, disapprovals, prices vs competitors
12 tools
Landing page audit, tracking verification, context from the site
13 tools
What it looks like
Real examples from test accounts. You write in plain language, AdSparky picks the right operations.
Where the numbers come from
Spend, conversions and cost per conversion come from the Google Ads and Meta Ads APIs. The engine computes the verdict with fixed rules. The language model estimates nothing - it puts a finished result into words.
Every number in an answer comes from Google Ads or Meta Ads. If data is missing, you are told so instead of getting a made-up value.
A fresh drop shows up in the last week before it gets averaged away over the month. Advice compares windows instead of relying on one number.
Below the conversion threshold (5 by default) the verdict is “hold the decision”. With many campaigns at once the significance test is corrected, so random swings don't pass for a trend.
The rules are fixed, so the same question on the same data gives the same result. Thresholds agreed with the client (e.g. target CPA) take precedence over the defaults.
Illustrative examples, clients anonymised.
Client A · online store · Google Ads + Meta Ads
Question
“Why did the cost per order go up this week?”
Diagnosis
adsparky_dlaczego
Client B · local services · contact forms
Question
“Which campaign should get more budget?”
Diagnosis
adsparky_bramki_decyzji
Client A · online store · Google Ads + Meta Ads
Question
“The client cuts the budget from 10,000 to 8,000 PLN. Where to cut?”
Diagnosis
adsparky_plan_budzetu
AdSparky is for people who run ad campaigns professionally. It doesn't replace advertising know-how - it cuts the routine and makes sure decisions rest on numbers.
Dashboard
This is the path of every change: a morning check, then a proposal, your “yes”, and an entry in the history with its author. Hover or tap to rotate.
Spend 30d
12,480 PLN
Conversions
84
CPA
149 PLN
Needs attention today
Campaign “Brand”: 1,240 PLN with no conversions in 30 days
From the daily check, 07:02
Paused campaign “Brand”
Why: 0 conversions at 1,240 PLN
Features
The assistant doesn't guess - every number comes from Google, Meta or GA4. And it doesn't stop at analysis: keywords, negatives, budgets, ads, conversion tags - it executes them with you, after your confirmation.
Structure, conversion tracking, keyword quality, search terms, ads, landing pages - the full picture at once.
Blended cost per conversion, double-counted conversions, clicks that never reached the site. The truth instead of one dashboard's data.
Every morning it reviews all accounts and alerts when something deviates from the norm. Ready rule sets for shops, lead gen and accounts with long history.
It proposes negatives, budgets, bids, ads - you see a before/after preview, you confirm, and the “who and why” record plus undo are always there. It never deletes a campaign - at most it pauses one.
Client website
Ad tools only see what the Google and Meta APIs return. AdSparky also connects to the client's website - and sees whether conversions are counted, whether leads are real and whether the page delivers what the ad promises. Agreed fixes are uploaded after your confirmation.
AdSparky reads the client's site: products, prices, arguments, what customers ask about. Keyword, negative and ad copy proposals then match what the business actually sells.
Through the WordPress plugin (or FTP) it looks into the site code and the rendered HTML: whether the Google Ads tag, Meta pixel and GTM are where they should be, including the page after a form submission. “Zero conversions” is often a broken tag, not a weak ad.
→ quality sent back to Meta as a signal
Form submissions and WooCommerce orders straight from the site (plugin), Meta lead form leads with campaign and ad names. When the site has 40 orders and Google Ads sees 9 conversions, the problem is tracking, not the ads.
AD
Delivery in 24 h
Free returns
PAGE
Delivery in 24 h
no return policy mentioned
Proposal: add “Free 30-day returns” above the CTA
Is the ad's promise on the page it leads to? Landing page audit, CRO check and ready fixes - headlines, CTA, arguments - which AdSparky uploads to the site after your confirmation, with a backup and undo.
Website access is optional: a WordPress plugin (a token instead of a password, zero code for visitors, writing enabled on the client's side) or FTP for sites outside WordPress. Writing to the site requires your confirmation, and a backup is made before the change, so it can be undone.
Before it starts
Before the assistant checks or changes anything, it agrees four things with you - one sentence each. The brief is saved and stays visible throughout the work.
1
Goal
What should come out of it, e.g. a list of issues with a recommendation for each.
2
Scope
Which campaigns and what period, e.g. all with spend, last 30 days.
3
Boundaries
What not to touch, e.g. no changes on the account, skip brand campaigns.
4
Outcome
What is left at the end, e.g. a table to paste or a client report.
Tools that change an account refuse to run until the boundaries are agreed. This is not a setting you can switch off.
Safety
AdSparky doesn't just advise - it executes changes on accounts together with the specialist. The biggest fear with such tools: “what if it breaks something?”. That's why every change goes through the same four steps - always, no exceptions. Hover over or tap a step to see it.
AdSparky never deletes a campaign - at most it pauses one. A budget increase is capped at +30% per operation.
Who it's for
You run 10-50 client accounts. You need fast audits and reports without checking each account by hand.
Key: All accounts on one screen, daily check, monthly reports, team roles
You work alone on a handful of accounts. You want to handle more without hiring - the assistant takes the routine.
Key: Audit in one command, search terms, Google and Meta together, hand-holding on a new client
You run your own company's ads. You need alerts and simple reports for the boss.
Key: Alerts when something breaks, a report ready to show the boss, no jargon
Two ways to work
In the dashboard you review clients, alerts and history and approve proposed changes. Analyses, audits and reports you ask of the AI assistant in Claude Code or Codex - you connect it with one command and a key from Settings, on your own Claude or ChatGPT subscription. Both see the same accounts, the same alerts and the same change history.
Beta
We let new agencies in one by one and refine AdSparky together with them. You pay nothing during the test period.
We will announce pricing before the test period ends - before you pay anything.
No card and no automatic charges. You will hear about the price in advance and decide whether to stay.
After signing up you'll get a confirmation e-mail. We'll write when your access is ready.
FAQ
AdSparky is a tool for agencies and freelancers who run Google Ads and Meta Ads campaigns for clients. It consists of a browser dashboard (clients, alerts, change history, approvals) and an AI assistant in Claude Code or Codex that runs audits, checks and reports on live API data. It covers Google Ads, Meta Ads, GA4, Google Tag Manager and Merchant Center. Changes to accounts are applied only after your confirmation.
MCP (Model Context Protocol) is an open standard that lets an AI assistant use external tools. AdSparky is an MCP server: in the dashboard Settings you copy one command with a key, paste it into Claude Code or Codex, and from then on the assistant can run AdSparky operations on your clients' accounts. You write in plain language, e.g. “audit client B's account”, and the assistant picks the operations. You use your own Claude or ChatGPT subscription.
Account structure, conversion tracking, keyword quality, search terms (including those that spend budget without conversions), ads and assets, and landing pages. Each finding can go to the queue of proposed changes - with a reason, a preview and the option to reject it. On the Meta Ads side the audit covers creatives and their fatigue, audiences, the pixel and lead forms, among others.
Yes. The assistant creates a monthly report ready to send to the client, and in the dashboard the report can be downloaded as a PDF with the agency's logo. Google Ads and Meta Ads are in it together: blended spend, conversions and cost per conversion, plus the conversions both platforms count twice.
Yes. Beyond search campaigns it handles Performance Max and Shopping: it checks the Merchant Center feed, disapproved products, weak titles and prices against competitors. There is a ready daily-check rule set for stores, and through the WordPress plugin it also sees WooCommerce orders next to ad spend.
It covers some of the same jobs - audits, search terms, monitoring rules, reports - but differently. Instead of a set of ready-made buttons you work in a conversation with an AI assistant, and Google Ads and Meta Ads sit in one place together with GA4, Tag Manager, Merchant Center and the client's website. Every change has a preview, confirmation and undo.
Three things. Google Ads and Meta Ads in one picture - blended cost per conversion and the conversions both platforms count twice. Access to the client's website - offer context, on-site tracking checks and leads in the dashboard, not just ad API numbers. And safe changes: preview, confirmation, a who-and-why record, undo.
Every change goes through a dry run, a before/after preview, and waits for your confirmation. Without it nothing changes on the account. Every change has a recorded author, reason and undo. AdSparky never deletes a campaign - at most it pauses one.
No. The dashboard works in the browser like any web app. The assistant works in Claude Code or Codex: you paste one command with a key from Settings once, then write in plain language: “check search terms”, “audit the account”. The assistant picks the right operations.
We are in a test period (beta) and you pay nothing. We will announce pricing before any charge - nothing is charged without your consent. For the AI assistant you need your own Claude or ChatGPT (Codex) subscription.
Only what you grant by signing in with your Google or Meta account. Access keys are encrypted and each agency's data is kept separate. We don't use your data to train AI. Results of operations you run go to your AI assistant - its provider (Anthropic or OpenAI) processes them under your own agreement with that provider. Details in the “What access we ask for” section below.
AdSparky connects to your accounts through the official Google and Meta sign-in. We never ask for passwords. You can revoke access at any time in your Google or Meta account settings.
To audit the account, show spend and conversions and - after your approval - apply the changes you ask for (pausing a campaign, adding negative keywords, adjusting a budget).
To compare what Google Ads reports as conversions with what analytics shows - and point out where tracking diverges.
To check whether conversion tracking works at all, add missing tags and publish them to the site - always after showing you exactly what will change.
To point out disapproved products and feed errors that block Shopping ads, and to fix weak product titles.
The same as for Google Ads, on the Facebook and Instagram side - audit, creatives, leads and the changes you approve.
What we don't do with your data
Full terms: privacy policy and terms of service. AdSparky's use of data received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Join the beta - access for the first agencies, no charges during the test period.
Join the betaGoogle Ads and Meta Ads in one. Unlimited client accounts.